Meaningful words before reading them

In 2012 Gemma O’Brien was starting what seemed to be the perfect career for an Australian designer. She worked in prestigious marketing and design agencies. She was doing well. Everything seemed perfect.

The world would be at her feet if she stayed like this for ten or fifteen more years. So she left everything and dedicated herself completely to what she really was passionate about lettering and typography design. She took pencils, ink, and brushes inspired by the work of artists like Luca Barcellona, Jessica Hische and Alex Trochut.

She did not hit her head, he did not have a vocational crisis, it was not something temporary. She simply stopped caring about the opinion of others and the right way of doing things. She had his heart set on what she was doing.

She loved to make words filled with meaning just by looking at them, long before they were read. That satisfaction was worth more than a reasonable credit history.

Soon her work began to stand out. Those agencies where only the best designers would dream of working began to look at her work. Brands like Adobe, Heineken, Qantas and even The New York Times began asking her to do special projects for them. Jobs you cannot do to a large corporation because the lettering is not an industry, it is not a mass-produced product. It looks more like a martial art rather than a 21st-century profession. So, Gemma, today chooses which projects she wants to embark on. The fame or opinion of the experts does not matter very much. She prefers to put her heart in what she does.